The District Court of Amsterdam ruled on November 11, 2019 that Facebook cease fake bitcoin ads using the name and image of John de Mol, a leading European media entrepreneur. Judge R.A. Dudok van Heel said Facebook must take responsibility for its platforms and measures to prevent these fake ads appearing regardless of cost or effort. Facebook cannot invoke the safe harbour provision of the EU E-Commerce Directive for its advertising platform. Allowing the bitcoin ads and not removing them is unlawful towards the victims of these ads and John de Mol. Further, the judge ruled that Facebook must furnish the identifying data of the providers of the ads.